Twitter Tip: Make Your Sharing Text Unique from the Article Title

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Image via flickr: https://www.flickr.com/photos/tommrazek/26616796570/sizes/c/

Sharing content on Twitter is super easy. From a browser, it’s two clicks:

  1. Click the “Tweet” or share button found in the article or post

This will result in a tweet like this:

I added two hashtags to the tweet, but kept the default sharing text in place. Did you notice? The sharing text is the article title, which is also displayed in the “Twitter card” below it.

Remember this if you remember anything from this post: Make your sharing text unique from the article title.

Otherwise, you’re repeating yourself (in a sense) and you’re not sharing your perspective. You did read the article after all, right?

Twitter Cards

Let me explain why the image, headline and description appears when you tweet an article. When you place certain meta tags in the HTML code of your article, Twitter will read those tags and format tweets of the article accordingly.

In my tweet above, The New York Times is using a type of Twitter Card called Summary Card with Large Image. Include the right code on your page and the result is a beautifully formatted tweet.

Here’s the relevant code from the NY Times article:

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The Twitter Card meta tags used in a New York Times article.

The use of Twitter Cards is standard across the web, so chances are when you tweet an article link, the tweet will be formatted accordingly.

In fact, most Content Management Systems (CMS) and blogging platforms automatically generate Twitter Cards meta tags for you.

To reiterate: An image, article title and short description will automatically appear when you tweet most articles.

So this is an opportunity for you! Take the default sharing text and write something unique. By definition, your perspective is unique to you.

Take Two

I applied my own advice to a subsequent tweet of the same article. Here it is:

😎

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Marketing consultant for hire ➡️ content marketing, product marketing and more. Subscribe to my “Content Corner” newsletter: http://bit.ly/content-corner

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