It’s been a busy November!
- I attended MarketingProfs B2B Forum in San Francisco
- I started writing for Content Marketing Institute
- We celebrated Thanksgiving in the U.S.
These activities resulted in the creation of content — aside from Thanksgiving, when I used the four-day weekend to consume a lot of content!
Here’s a round-up of what I’ve been writing.
MarketingProfs B2B Forum
B2B Forum took place during the second week of November. It was the first time the conference was hosted in San Francisco.
I live in the Bay Area, so I jumped on the opportunity. I attended via a CMSWire press pass and wrote a few articles about the event.
Introduction to AI for B2B Marketers
Paul Roetzer gave a presentation titled “How to Get Started with Artificial Intelligence in Marketing.” I wrote about Paul’s session for CMSWire:
Here’s the article: An Introduction to AI for B2B Marketers.
Manage the Machines
“In the future, there will be two kinds of jobs. Either you will manage the machines or the machines will manage you. So decide today which you want to be.”
That was the closing to Christopher Penn’s B2B Forum presentation, “The Present and Future of B2B Analytics and AI.”
Here’s my summary at CMSWire: Manage the Machines or They’ll Manage You.
Lee Odden of TopRank Marketing moderated a great B2B Forum panel discussion on influencer marketing.
I published my takeaways from the panel on the Leadtail blog: B2B Influencer Marketing Insights from an Expert Panel.
Meeting New Friends
I love to meet people — conferences accelerate the process of doing just that! I met some awesome people at B2B Forum.
Here’s the post: Some of the Awesome People I Met at #MPB2B.
Content Marketing Institute
I’m a longtime fan and reader of Content Marketing Institute. In November, I became a published author there! I’ll be writing articles based on presentations from Content Marketing World.
Building a Loyal YouTube Audience
I wrote about building a loyal YouTube audience, via insights from Tim Schmoyer’s Content Marketing World presentation.
Here’s the article: What You Need to Do to Build a Loyal YouTube Audience.
Email Marketing Automation
Jessica Best gave a Content Marketing World presentation on email marketing automation. I wrote about Jessica’s presentation:
Here’s the article: Cook Up Email Marketing Automation with These 6 Recipes.
Get in Touch
Have a comment about these articles or want to chat about Marketing? Feel free to reach out: firstname.lastname@example.org. Thanks!