Multi-Touch Attribution: What B2B Marketers Overlook

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Photo by Noelle Otto from Pexels
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B2B Marketing Attribution

Marketing Attribution: What Gets Overlooked

Content consumed doesn’t necessarily help the sale.

If white paper was touched, then assign positive value.

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Marketing consultant for hire ➡️ content marketing, product marketing and more. Subscribe to my “Content Corner” newsletter: http://bit.ly/content-corner

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