Testing the inner circle

You tweet.

Testing a random sample

Twitter expands its test and exposes your tweet to a wider set of your followers. If the algorithm could speak, it’s saying, “OK, let’s put a whole bunch more out there. What’s happening, what’s happening? Are people buying in?”

The snowball effect

So here’s how things can take off. One or more of the serendipities hits and your tweet gets noticed. It’s being liked, retweeted and commented on.

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Here’s another tweet that became popular:

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