A Day in the Life: Content Marketing Institute’s Community Manager

Image for post
Image for post
The exhibition floor of Content Marketing World, an annual content marketing conference held in Cleveland, Ohio.

Let’s talk about your mornings. After you finish your coffee ☕ and check CMI’s social channels, what do you do next?

Image for post
Image for post

What’s a typical afternoon like for you?

I love my afternoons because it’s when I get to do what I truly love about this job — community manage. Throughout the day, I am constantly answering questions from our followers about Content Marketing World or our blog.

Image for post
Image for post
Monina (right) with two community members at Content Marketing World: Berrak Sarikaya (left) and Erika Heald (center).

Remote work can be a challenge for some. How do you and the CMI team stay connected during the day?

The CMI team uses Skype for Business. This gives us the ability to instant message and place video calls. Even when we’re not under the same roof, we can see each other! When I first started with CMI, I hated telecommuting. It was not what I envisioned. I missed cubicle life.

Image for post
Image for post
The CMI team at Intelligent Content Conference (ICC).

How do you blend after-hours work with your personal life?

Is it wrong to say that I don’t? 😊 There is no need to be always on. Social media is a 24/7 job, and yes, I am held accountable by our community and our thousands of followers. But I will allow myself two hours away from Twitter to enjoy my daughter’s basketball game uninterrupted, and I won’t feel bad about it.

What’s one thing you’d change about your job?

One thing I’d like to see changed is our internal team’s understanding and use of social media. Many times, my coworkers will tell me they see the importance of social media but aren’t sure how to best leverage it.

A brand new social network emerges. How do you evaluate whether CMI should invest time and effort in it?

We wait. Because marketers are often the first to try new platforms, it would be easy for me to jump on the network and go all in. But we’ve seen the fleeting nature of platforms. Remember Ello? At CMI, we will secure an account, with a name consistent with our brand (often CMIContent).

What’s the first thing a community manager must do to prepare for a face-to-face event?

Image for post
Image for post
Monina captures footage from an event. To be shared on social media, I’m sure!

What’s the future of community management? 🔮

Community managers will have to be more creative in how they approach, engage, and nurture communities. Many brands will soon take online relationships offline. They will reward members for their support and feedback by hosting in-person events.

I learned a lot. Thanks so much, Monina! 🙏

You’re welcome.

I curate content about Marketing. Subscribe to my Newsletter

Image for post
Image for post

Marketing consultant for hire ➡️ content marketing, product marketing and more. Subscribe to my “Content Corner” newsletter: http://bit.ly/content-corner

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store