My “Content Corner” newsletter goes out every other Friday. Over the past few issues, a few marketers whom I know unsubscribed. These were the same types of marketers for whom I write the newsletter. So my initial reaction was: “Oh no!” I wondered what it was that caused them to…

I have a leaky roof. Every time it rains, I find some dripping inside the house. Phil came out and treated the roof, but the leak persisted. Phil returned. I have a retractable roof and Phil found the culprit: the rails on which the roof slides. …

Two marketing experts get together to highlight interesting news items and discuss their takes. They’ll talk a little football (American football, that is), reference friends and family and throw in a rant or a rave. You get to lean over their shoulder and listen in. That’s what it’s like to…

Note: Re-published from my newsletter, “Content Corner,” which comes out every other Friday. View past issues and subscribe. Thanks! My dad is happily retired and living in Amherst, Massachusetts with my mom. He goes by the nickname “Sherm,” and in case you ever forget his name, he’ll ask you to…

This post was originally published via the “Content Corner” newsletter. Do you need your own subscription? Check out the related issue and feel free to sign up! While I’ve only listened to a few audiobooks, I’m a podcast junkie. I enjoying listening to three genres: News (e.g., current events and…

It was early March and our county had not yet instituted its shelter in place order. Still, it didn’t feel right to hold in-person meetups. We had two meetups scheduled in Redwood City, California. A few days later, a number of Northern California counties announced shelter in place orders. …

The Bay Area Content Marketing Meetup is nearly five years old. For the first four years, we met in-person, once a month in the Bay Area. …

Sent with love and caring every other Friday. The “Content Corner” email newsletter comes out every other Friday. I share perspectives about Marketing — and sometimes about life in general. I also curate articles about Marketing and feature interesting people and podcasts. I’ve been managing the newsletter for the past…

Hello! 👋 I’m a sports fan and media nut from Silicon Valley and I have some thoughts to share about local journalism.