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Dennis Shiao
Dennis Shiao

2.7K Followers

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B2B Marketing Portfolio: Dennis Shiao

Hi 👋 there! From 2013 to 2018, I worked in B2B Marketing for DNN Software. My job was to build awareness and consideration of DNN’s Content Management System (CMS) via content marketing, social media marketing and product marketing. These days, I work as a marketing consultant and freelancer (read about…

Content Marketing

6 min read

B2B Marketing Portfolio: Dennis Shiao
B2B Marketing Portfolio: Dennis Shiao
Content Marketing

6 min read


Apr 8

The Story Behind the “Content Corner” Email Newsletter

A few years ago, I launched an email newsletter. There were two things happening at the time. First, my employer was acquired by a private equity firm. There were rumblings about layoffs. I thought there would be value in building an audience and sharing my thoughts. Second, I was running…

Email

5 min read

The Story Behind the “Content Corner” Email Newsletter
The Story Behind the “Content Corner” Email Newsletter
Email

5 min read


Mar 25

Zoom Fatigue Was Real. Might We Long for It Again?

Constraints might not be a bad thing. In an article at Harvard Business Review titled “Why Constraints Are Good for Innovation,” the authors write: New research suggests that managers can innovate better by embracing constraints. Researchers reviewed 145 empirical studies on the effects of constraints on creativity and innovation, and…

Pandemic Reflections

3 min read

Zoom Fatigue Was Real. Might We Long for It Again?
Zoom Fatigue Was Real. Might We Long for It Again?
Pandemic Reflections

3 min read


Dec 2, 2022

Do We Really “Own” Anything These Days?

Joe Pulizzi urges us, “Don’t build your content house on rented land.” Joe is founder of Content Marketing Institute and The Tilt. Facebook, YouTube, Instagram and LinkedIn are all rented land. They set the rules and can change them at any time. They can disable your account without telling you…

Social Media Marketing

3 min read

Do We Really “Own” Anything These Days?
Do We Really “Own” Anything These Days?
Social Media Marketing

3 min read


Mar 6, 2021

Double Down on Your Newsletter Fans

My “Content Corner” newsletter goes out every other Friday. Over the past few issues, a few marketers whom I know unsubscribed. These were the same types of marketers for whom I write the newsletter. So my initial reaction was: “Oh no!” I wondered what it was that caused them to…

Email Marketing

2 min read

Double Down on Your Newsletter Fans
Double Down on Your Newsletter Fans
Email Marketing

2 min read


Dec 15, 2020

What B2B Companies Can Learn From My Roofer (Phil)

I have a leaky roof. Every time it rains, I find some dripping inside the house. Phil came out and treated the roof, but the leak persisted. Phil returned. I have a retractable roof and Phil found the culprit: the rails on which the roof slides. …

Roofing

2 min read

What B2B Companies Can Learn From My Roofer (Phil)
What B2B Companies Can Learn From My Roofer (Phil)
Roofing

2 min read


Nov 26, 2020

This Old Marketing: The Best Darn Marketing Podcast On The Planet

Two marketing experts get together to highlight interesting news items and discuss their takes. They’ll talk a little football (American football, that is), reference friends and family and throw in a rant or a rave. You get to lean over their shoulder and listen in. That’s what it’s like to…

Marketing

3 min read

This Old Marketing: The Best Darn Marketing Podcast on the Planet
This Old Marketing: The Best Darn Marketing Podcast on the Planet
Marketing

3 min read


Jul 24, 2020

My Dad Loves “The Daily” from The New York Times. Here’s Why.

Note: Re-published from my newsletter, “Content Corner,” which comes out every other Friday. View past issues and subscribe. Thanks! My dad is happily retired and living in Amherst, Massachusetts with my mom. He goes by the nickname “Sherm,” and in case you ever forget his name, he’ll ask you to…

Email Newsletters

7 min read

My Dad Loves “The Daily” from The New York Times. Here’s Why.
My Dad Loves “The Daily” from The New York Times. Here’s Why.
Email Newsletters

7 min read


Jul 10, 2020

I Binge on Documentary Style Podcasts, Not Netflix

This post was originally published via the “Content Corner” newsletter. Do you need your own subscription? Check out the related issue and feel free to sign up! While I’ve only listened to a few audiobooks, I’m a podcast junkie. I enjoying listening to three genres: News (e.g., current events and…

Podcasts Worth Mention

6 min read

I Binge on Documentary Style Podcasts, Not Netflix
I Binge on Documentary Style Podcasts, Not Netflix
Podcasts Worth Mention

6 min read


Jun 27, 2020

The Pandemic Halted Our Meetups. How We Adapted

It was early March and our county had not yet instituted its shelter in place order. Still, it didn’t feel right to hold in-person meetups. We had two meetups scheduled in Redwood City, California. A few days later, a number of Northern California counties announced shelter in place orders. …

Email Newsletters

8 min read

The Pandemic Halted Our Meetups. How We Adapted
The Pandemic Halted Our Meetups. How We Adapted
Email Newsletters

8 min read

Dennis Shiao

Dennis Shiao

2.7K Followers

Founder of marketing agency Attention Retention. Subscribe to my “Content Corner” newsletter: http://bit.ly/content-corner

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