PinnedB2B Marketing Portfolio: Dennis ShiaoHi 👋 there! From 2013 to 2018, I worked in B2B Marketing for DNN Software. My job was to build awareness and consideration of DNN’s Content Management System (CMS) via content marketing, social media marketing and product marketing. These days, I work as a marketing consultant and freelancer (read about…Content Marketing6 min readContent Marketing6 min read
Apr 8The Story Behind the “Content Corner” Email NewsletterA few years ago, I launched an email newsletter. There were two things happening at the time. First, my employer was acquired by a private equity firm. There were rumblings about layoffs. I thought there would be value in building an audience and sharing my thoughts. Second, I was running…Email5 min readEmail5 min read
Mar 25Zoom Fatigue Was Real. Might We Long for It Again?Constraints might not be a bad thing. In an article at Harvard Business Review titled “Why Constraints Are Good for Innovation,” the authors write: New research suggests that managers can innovate better by embracing constraints. Researchers reviewed 145 empirical studies on the effects of constraints on creativity and innovation, and…Pandemic Reflections3 min readPandemic Reflections3 min read
Dec 2, 2022Do We Really “Own” Anything These Days?Joe Pulizzi urges us, “Don’t build your content house on rented land.” Joe is founder of Content Marketing Institute and The Tilt. Facebook, YouTube, Instagram and LinkedIn are all rented land. They set the rules and can change them at any time. They can disable your account without telling you…Social Media Marketing3 min readSocial Media Marketing3 min read
Mar 6, 2021Double Down on Your Newsletter FansMy “Content Corner” newsletter goes out every other Friday. Over the past few issues, a few marketers whom I know unsubscribed. These were the same types of marketers for whom I write the newsletter. So my initial reaction was: “Oh no!” I wondered what it was that caused them to…Email Marketing2 min readEmail Marketing2 min read
Dec 15, 2020What B2B Companies Can Learn From My Roofer (Phil)I have a leaky roof. Every time it rains, I find some dripping inside the house. Phil came out and treated the roof, but the leak persisted. Phil returned. I have a retractable roof and Phil found the culprit: the rails on which the roof slides. …Roofing2 min readRoofing2 min read
Nov 26, 2020This Old Marketing: The Best Darn Marketing Podcast On The PlanetTwo marketing experts get together to highlight interesting news items and discuss their takes. They’ll talk a little football (American football, that is), reference friends and family and throw in a rant or a rave. You get to lean over their shoulder and listen in. That’s what it’s like to…Marketing3 min readMarketing3 min read
Jul 24, 2020My Dad Loves “The Daily” from The New York Times. Here’s Why.Note: Re-published from my newsletter, “Content Corner,” which comes out every other Friday. View past issues and subscribe. Thanks! My dad is happily retired and living in Amherst, Massachusetts with my mom. He goes by the nickname “Sherm,” and in case you ever forget his name, he’ll ask you to…Email Newsletters7 min readEmail Newsletters7 min read
Jul 10, 2020I Binge on Documentary Style Podcasts, Not NetflixThis post was originally published via the “Content Corner” newsletter. Do you need your own subscription? Check out the related issue and feel free to sign up! While I’ve only listened to a few audiobooks, I’m a podcast junkie. I enjoying listening to three genres: News (e.g., current events and…Podcasts Worth Mention6 min readPodcasts Worth Mention6 min read
Jun 27, 2020The Pandemic Halted Our Meetups. How We AdaptedIt was early March and our county had not yet instituted its shelter in place order. Still, it didn’t feel right to hold in-person meetups. We had two meetups scheduled in Redwood City, California. A few days later, a number of Northern California counties announced shelter in place orders. …Email Newsletters8 min readEmail Newsletters8 min read
