I have a leaky roof. Every time it rains, I find some dripping inside the house. Phil came out and treated the roof, but the leak persisted.

Phil returned.

I have a retractable roof and Phil found the culprit: the rails on which the roof slides. He put some treatments on the rails to prevent water from penetrating.

And yet the roof continued to leak.

At this point, most roofers I’ve worked with would conveniently stop returning my calls.

Phil came back and treated the area some more.

And yet the roof continued to leak.

The other day, we had…

Two marketing experts get together to highlight interesting news items and discuss their takes. They’ll talk a little football (American football, that is), reference friends and family and throw in a rant or a rave. You get to lean over their shoulder and listen in.

That’s what it’s like to tune in to the “This Old Marketing” podcast with Joe Pulizzi and Robert Rose. Recently, the duo published their 250th episode. Congrats, Joe and Robert! 👏 🙌

Here’s my top 10 list of why I love the podcast.

1) They Ask for Input from Their Audience

Recently, Pulizzi ‘N Rose (“PNR”) did an episode with 2021 predictions. Instead…

Note: Re-published from my newsletter, “Content Corner,” which comes out every other Friday. View past issues and subscribe. Thanks!

My dad is happily retired and living in Amherst, Massachusetts with my mom.

He goes by the nickname “Sherm,” and in case you ever forget his name, he’ll ask you to “think of Sherman tank.”

It’s funny — does he look anything like a tank?

This post was originally published via the “Content Corner” newsletter. Do you need your own subscription? Check out the related issue and feel free to sign up!

While I’ve only listened to a few audiobooks, I’m a podcast junkie. I enjoying listening to three genres:

• News (e.g., current events and sports)
• Interviews
• Long form, documentary-style programs

When I used to work in an office, I’d tune in to podcasts as I got ready for work, getting in 10–15 minutes of listening time.

Back then, I was taking my daughter to school on the same ride as my commute — her…

It was early March and our county had not yet instituted its shelter in place order. Still, it didn’t feel right to hold in-person meetups.

We had two meetups scheduled in Redwood City, California.

A few days later, a number of Northern California counties announced shelter in place orders. Governor Newsom announced a lockdown for the entire state the following week.

We quickly pivoted.

We kept those two dates, but moved our meetups online, using Zoom.

Our in-person meetups began at 6:30pm. We moved our online meetups to lunchtime and shrunk the duration to 30 minutes.

Rich Schwerin, one of…

The Bay Area Content Marketing Meetup is nearly five years old.

For the first four years, we met in-person, once a month in the Bay Area. For much of those four years, we met in an office building in San Mateo, thanks to the support of DNN Software, and later, the support of 3Q Digital.

(Here’s a look at our first three years, along with a list of lessons learned running the meetup.)

More recently, we moved to Redwood City, thanks to the support of Talend. And then the global pandemic hit and we were sheltered at home. That didn’t…

Sent with love and caring every other Friday.

The “Content Corner” email newsletter comes out every other Friday. I share perspectives about Marketing — and sometimes about life in general. I also curate articles about Marketing and feature interesting people and podcasts.

I’ve been managing the newsletter for the past few years and love doing it.

Main Sections

The main sections of the newsletter are:

• Introduction
• Around the Corner
• Next Meetup
• Twitter Corner
• Podcast Corner
• In Your Corner (an interesting article not related to marketing)

Past Issues

Here are some past issues:

• Marketing is like the game of Telephone ☎️
• 2021 advice for marketers
• …

Hello! 👋

I’m a sports fan and media nut from Silicon Valley and I have some thoughts to share about local journalism.